

Reciclos, Your App for Recycling Packaging
What if recycling had a prize? With RECICLOS we have managed to reward the recycling of beverage cans and bottles by incorporating blockchain technology. Using an app, the barcodes of the containers are scanned and RECICLOS tokens are delivered to indicate that they have been recycled. Within the app, a Marketplace has also been developed in which tokens can be exchanged for raffle entries or donations to sustainable and environmental projects.
Date
From 2021 until the present date
What do we do?
Technology

Challenge
The objectives in terms of packaging recycling are very ambitious and in order to meet them, strategies must continue to be carried out to encourage it. Under this need, Ecoembes (a non-profit entity that carries out packaging recycling in Spain), launched the challenge of digitizing and rewarding recycling in an open innovation call.
Blue Room Innovation presented the first RECICLOS MVP and we developed the idea by implementing successful pilot tests in 4 municipalities. After observing that the initiative improved the indicators, the project has continued to progress and today has half a million users.
Solution
The RECICLOS ecosystem consists of an app for Android and iOS, the machines, and other devices such as the RECICLOS ring. Blue Room Innovation created both the front and back ends of the app and handled all the connectivity to the rest of the Ecoembes ecosystem.
Features
Features
barcode scanner
We've created a scanner for these two data sources. The app recognizes barcodes and detects whether the scanned containers are suitable for recycling. By scanning QR codes installed on the containers of the municipalities that use it and on the machines, it's possible to verify that the user is recycling containers in a container or machine.
Marketplace RECICLOS
RECICLOS Container
Various systems are being tested to scan the packaging in the bin instead of using a scanner in the app on the user's phone. In this regard, the recycling program has been created with these bins, which incorporate a ring that reads the packaging before it is thrown away. This ring is also connected to the app.
RECICLOS Raffles
Marketplace giveaways are created and executed using smartcontracts on the blockchain network. This allows you to carry out an infinite number of draws quickly, instantly and without the need to incorporate a notary into the equation.
RECICLOS traceability
The token is created and transferred on the CircularTrust blockchain network.
RECICLOS machines
Citizens can recycle containers at designated machines installed in public places and businesses. These machines connect to the app and also provide points that can be redeemed in the Marketplace, often exclusively for the business.

Partners and Future
The Blue Room Innovation team is the technology and innovation partner for this project. We are constantly working to continue evolving and adapting it to future challenges. Members of both the development team and the innovation and consulting team collaborate and participate constantly in the scaling of the project and its day-to-day operations.
