Coco, a conscious consumption Project

The goal of sustainability is to reduce your ecological footprint, which is a measure of how fast we consume resources and generate waste compared to how fast the planet can recover from our habits. And while Fair Trade Certified companies must meet a certain set of standards, a company can say their products are “ethically sourced” or “artisan made” without having any certifications or standards to prove it — it’s up to you to find out what that means. Luckily with new technologies this issue will assure better its transparency and providence as it is case with Blockchain.

CoCo project 

coco will lead to the realization of a game-based learning tool and a curriculum aiming at empowering citizens to gain awareness on how they can contribute with better consumption choices to resolve environmental challenges in their community.

Regarding Eurostats, Europeans spend most of their available income on Food and restaurants (21,8%), furnishing (5,5%) and clothing (4,8%). Instead of abstract science, CoCo will focus on creating game micro-exercises, addressing the everyday activities of the learners and providing them with alternatives (e.g. cloth swapping, urban gardening, re-use, upcycling), which are easy and creative to be replicated, save costs and help to create a more sustainable, circular Europe. In this way CoCo wants to promote social inclusion and is aiming to create outreach to people with fewer opportunities, but at the same time being open to all citizens.

The aim of the project

Environmental education and issues in general are often a complex topic, being complicated for people with learning problems, language barriers, usually people facing socio-economic difficulties to follow. Serious games are great tools to engage those groups. Edutainment can be non-verbal, learning outcomes can be presented in entertaining micro-lessons, which help people to stay interested in the topic. Through the game we want to create an inclusive environment that fosters learning on green topics in equity, responsive to the needs of the wider community. 

CoCo is seeking to create behavioral change of European citizens towards more conscious and green consumption patterns. By teaching a more circular and resource- efficient consumption, we tend as well to contribute to the EU Circular Economy Action Plan, providing transparent information, helping especially socio-economic disadvantaged learners to easily access ideas, tools and practices and help them to make informed decisions as active citizens.